Table 3.

Discriminant validity test (n = 560).

Variable	Attitude	SN	PBC	BI
Attitude	0.797
SN	0.651***	0.866
PBC	0.248***	0.3357***	0.713
BI	0.506***	0.512***	0.417***	0.856

SN, subjective norm; PBC, perceived behavioral control; BI, behavior intention.

Diagonals (in bold) represent the square root of the AVE.

^***p <0.001.