Table 6.
Factor correlation coefficients and square roots of average variance extracted (AVE) values*.
| BI | PEoU | PR | PU | SI | SR | TF | TM | TTF | |
|---|---|---|---|---|---|---|---|---|---|
| BI | 0.864 | ||||||||
| PEoU | 0.617 | 0.755 | |||||||
| PR | −0.056 | −0.073 | 0.863 | ||||||
| PU | 0.673 | 0.546 | −0.102 | 0.877 | |||||
| SI | 0.589 | 0.664 | 0.002 | 0.539 | 0.84 | ||||
| SR | 0.512 | 0.626 | −0.059 | 0.519 | 0.747 | 0.814 | |||
| TF | 0.682 | 0.609 | −0.237 | 0.702 | 0.656 | 0.57 | 0.824 | ||
| TM | 0.668 | 0.637 | −0.075 | 0.707 | 0.626 | 0.558 | 0.726 | 0.856 | |
| TTF | 0.674 | 0.659 | −0.071 | 0.632 | 0.692 | 0.633 | 0.762 | 0.757 | 0.836 |
*
Diagonal elements with bold font are the square roots of AVE values. BI, behavioral intention; PEoU, perceived ease of use; PR, privacy risk; PU, perceived usefulness; SI, social interaction; SR, social risk; TF, task features; TM, technology mobility; TTF, task-technology fit.