Table 5.
Path analysis.
| Path | Estimate | S.E. | C.R. | P |
|---|---|---|---|---|
| Surface cognition⇄performance expectation | 0.582 | 0.039 | 14.921 | ∗∗∗ |
| Deep behavior⇄performance expectation | 0.469 | 0.035 | 13.415 | ∗∗∗ |
| Surface cognition⇄deep behavior | 0.523 | 0.036 | 14.392 | ∗∗∗ |
| Surface cognition→cognitive attitude | -0.035 | 0.040 | -0.875 | 0.382 |
| Surface cognition→emotional attitude | -0.036 | 0.048 | -0.784 | 0.455 |
| Surface cognition→deep behavior | -0.153 | 0.054 | -2.812 | 0.005 |
| Deep behavior→cognitive attitude | 0.096 | 0.043 | 2.247 | 0.025 |
| Deep behavior→emotional attitude | 0.105 | 0.052 | 2.029 | 0.042 |
| Deep behavior→behavioral attitude | 0.218 | 0.058 | 3.751 | ∗∗∗ |
| Performance expectation→cognitive attitude | 0.628 | 0.035 | 18.052 | ∗∗∗ |
| Performance expectation→emotional attitude | 0.819 | 0.032 | 25.243 | ∗∗∗ |
| Performance expectation→behavioral attitude | 0.679 | 0.037 | 18.200 | ∗∗∗ |
Note: ∗p < 0.05, ∗∗p < 0.01, ∗∗∗p < 0.001.