Table 4.
Theme Coverage within E-cigarette Texts Versus Texts Only about Other Tobacco Products
| E-cigarette texts | Other tobacco texts | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| N | Health | Policy | Addiction | Youth | Ave # Themes | N | Health | Policy | Addiction | Youth | Ave # Themes | ||
| Long-form | MPM | 7,139 | .44 | .68 | .48 | .50 | 2.1 | 19,939 | .29 | .32 | .26 | .13 | 1.0 |
| PM | 3,460 | .05 | .22 | .07 | .09 | 0.4 | 105,226 | .11 | .09 | .08 | .04 | 0.3 | |
|
| |||||||||||||
| Social Media | 24.3M | .02 | .03 | .01 | .03 | 0.1 | 51.0M | .03 | .03 | .02 | .04 | 0.1 | |
| YouTube | 9,168 | .03 | .19 | <.01 | .01 | 0.2 | 3,094 | .14 | .02 | .06 | .05 | 0.3 | |
Note. Values for long-form texts are mean predicted probabilities averaged across all four sources (weighted by their item frequencies); for Twitter and YouTube, values are proportions. Ave # Themes=Average number of themes per item (i.e., text, tweet, video). MPM=More than passing mention. PM=Passing mention. M=Million.