Table 2.
Varimax rotated PCA: dairy products sustainability and quality components (n = 543). Each component is named in accordance with the consumption models described by the significance of values.
| Variables | Principal Components | |||
|---|---|---|---|---|
| PC1 (Responsive to Quality Attributes) |
PC2 (Local Is Better) |
PC3 (Local Is Sustainable) |
PC4 (Availability Request) |
|
| Preferences Questions (Degree of Preferences for Quality Attributes of Dairy Products ) | ||||
| Certified geographical indication | 0.840 | |||
| Sustainability certification | 0.815 | |||
| Product linked to the tradition of the territory | 0.789 | 0.324 | ||
| Organic certification | 0.779 | |||
| Type of production system | 0.735 | |||
| Local origin | 0.735 | 0.398 | ||
| Type of milk used in the production system | 0.730 | 0.363 | ||
| Brand knowledge | 0.720 | |||
| Fat content | 0.684 | |||
| Quality and safety of the production | 0.376 | 0.801 | ||
| Taste | 0.776 | |||
| Country of origin | 0.494 | 0.631 | ||
| Price | 0.352 | |||
| Aspect/packaging | 0.372 | |||
| Sustainability Perception Questions | ||||
| Local dairy products are more sustainable for the environment | 0.767 | |||
| Local dairy products are more sustainable for the society | 0.722 | |||
| Local dairy products are better in quality, safer, and healthier | 0.325 | 0.666 | ||
| Local dairy products derive from the production system with higher animal welfare standards | 0.612 | |||
| Local Products Availability | ||||
| If local products were promoted more widely on the market, would you buy them more often? | 0.832 | |||
| If local products were more available on the market, would you buy them more often? | 0.816 | |||
| Are local dairy products easily available on the market? | −0.484 | |||
Kaiser–Meyer–Olkin index = 0.90. Bartlett’s sphericity test: Chi square = 5481.042; p-value = 0.000. Non-significant values (<±0.3) are not shown.