Table 4.

Direct, indirect, and total path estimates.

	Beta	SD	t	p
Direct path
BL -> EBBE	0.197	0.052	3.758	0.000
TSE -> EBBE	0.528	0.041	12.873	0.000
VC -> BL	0.345	0.047	7.293	0.000
VC -> EBBE	0.265	0.040	6.649	0.000
VC -> TSE	0.300	0.055	5.495	0.000
Indirect path
VC -> TSE -> EBBE	0.158	0.028	5.725	0.000
VC -> BL -> EBBE	0.068	0.023	2.970	0.003
Total path
VC -> EBBE	0.491	0.042	11.797	0.000

VC, Value consonance; EBBE, Employee based brand equity; TSE, Teacher self-efficacy; BL, Belongingness.