Questionnaire
Section 1: Mood (0 = Not at all; 1 = Slightly; 2 = Moderately; 3 = Very; 4 = Extremely) Please complete the below questionnaire by ticking the appropriate box for each adjective, to give an indication of your mood at the moment. Please work quickly and do not think too long about the answer.
Wide awake. Relaxed. Depressed. Friendly. Anxious. Clumsy. Cheerful. Drowsy. Aggressive. Clear-headed. Well-coordinated. Confused.
Section 2: Familiarity (1 = Daily; 2 = Weekly; 3 = Monthly; 4 = Once a year/rarely; 5 = Never) Please indicate how often you consume the following types of chocolates.
Segment Alfajores (Sandwich biscuit with chocolate centre or covered biscuits). Bagged selflines/softlines (Small identical items such as chocolate buttons). Standard boxed assortments (Bite size chocolates, often with fillings). Twist wrapped miniatures (Miniature versions of chocolate bars, wrapped). Chocolates with toys. Countlines (Chocolate bars). Seasonal chocolate. Filled tablets (slabs). (With a soft filling or hard pieces such as biscuits, nuts, mint). Plain dark tablets (slabs). Plain milk tablets (slabs). Plain white tablets (slabs).		Examples (Brand names not included due to ethical reasons)
Section 3: Acceptability (3 chocolate samples) Please indicate which below statement you agree with for each sample (select one). I would eat this chocolate every opportunity I had. I would eat this very often. I would frequently eat this. I like this and would eat it now and then. I would eat this if available but would not go out of my way. I do not like it but would eat it on occasion. I would hardly ever eat this. I would eat this only if there were no other food choices. I would eat this only if I were forced to.
Section 4: Sensory characteristics (0 = Not at all; 1 = Slightly; 2 = Moderately; 3 = Very; 4 = Extremely) In the cooler bag you will find (three) samples of chocolate. Each sample is marked with a 3-digit code. Please ensure that the code on the sample matches the code on the survey when answering the questions. Please cleanse your palate before you start and in between each sample by drinking some of the water and eating one of the biscuits provided. Please taste sample xxx and then review below characteristics and definitions of the properties of the product you have just tasted. Please indicate how intensely you experienced each sensory property in the product.
Descriptor	Definition	Reference
Appearance		N/A
1. Gloss	The amount of light reflected from the surface
Aroma		Confectionary and sweets
2. Sweet	Aroma characteristic of sweet products
Flavour
3. Bitter	Taste of aloe, caffeine and hop bitters	Coffee, aloe juice, tonic water
4. Burnt	Flavour of overheated or scorched starch or sugar	Burnt sugar, burnt toast
5. Cocoa powder	Brown, sweet often bitter flavour	Cocoa beans, cocoa powder
6. Coffee	Flavour of coffee and coffee beans	Coffee power, coffee beans
7. Milky	Flavour associated with milk and milk products	Milk and cultured dairy products
8. Sweet	Taste delivered by sugar	Sucrose, fructose, artificial sweeteners
9. Cocoa powder	Brown, sweet often bitter flavour	Cocoa beans, cocoa powder
10. Vanilla	Flavour of vanilla	Vanilla pods, vanilla essence
Mouthfeel		N/A
Adherence	The amount that sticks to tooth surfaces
11. Creaminess	Resembles the consistency of cream	N/A
Melting	The length of time for it to melt in the mouth	N/A
12. Mouthcoating	The amount of film or coating left on mouth surfaces	N/A
13. Milky	Flavour associated with milk and milk products	N/A
Aftertaste
14. Bitter	Aftertaste delivered by substances such as quinine, caffeine and hop bitters	Coffee, aloe juice, tonic water
Section 5: Emotional response (0 = Not at all; 1 = Slightly; 2 = Moderately; 3 = Very; 4 = Extremely Please taste sample xxx and then review below characteristics of how the product makes you feel. Please rate how intensely you experience these emotions when eating the product.
Active. Adventurous. Aggressive. Bored. Calm. Disgusted. Enthusiastic. Free. Good. Good-natured. Guilty. Happy. Interested. Joyful. Loving. Mild. Nostalgic. Pleasant. Satisfied. Secure. Tame. Understanding. Warm. Wild. Worried.
Section 6: Attitude (1 = Strongly agree; 2 = Agree; 3 = Neither agree nor disagree; 4 = Disagree; 5 = Strongly disagree) Please indicate how much you agree or disagree with the below statements about chocolate in general.
I eat chocolate to cheer me up when I am down. My desire for chocolate often seems overpowering. I feel unattractive after I have eaten chocolate. I often feel sick after eating chocolate. I eat chocolate as a reward when everything is going really well for me. I am often on one kind of diet or another. The thought of chocolate often distracts me from what I am doing (e.g., watching TV). I usually find myself wanting chocolate during the afternoon. I consider chocolate to be high in fat and of poor nutritional value. After eating chocolate I often wish I had not. I feel guilty after eating chocolate. I eat chocolate only when I am hungry. Chocolate often preys on my mind. I feel unhealthy after I have eaten chocolate. I always look at the kilojoule value of a chocolate snack before I eat it. If I resist the temptation to eat chocolate I feel more in control of my life. Nothing else but chocolate will satisfy my chocolate cravings. Even when I do not really want any more chocolate I will often carry on eating it. I eat chocolate to keep my energy levels up when I am doing physical exercise I eat more chocolate in the winter when it is colder. I often go into a shop for something else and end up buying chocolate. I feel depressed and dissatisfied with life after eating chocolate. I often eat chocolate when I am bored. I like to indulge in chocolate.