Table 2.
The Linear Model of NAM with Political Ideology as the Moderator.
| Ascription of responsibility | Personal norm | Individual behavior | Public engagement | Communication behavior | |
|---|---|---|---|---|---|
| Awareness of consequences | .51 * ** | .40 * ** | .21 * ** | .05 | .02 |
| Political ideology | -0.03 | NA | NA | NA | NA |
| Awareness of consequences * political ideology | -0.09 * | NA | NA | NA | NA |
| Ascription of responsibility | NA | .23 * ** | -0.01 | .05 | .05 |
| Personal norm | NA | NA | .40 * ** | .34 * ** | .37 * ** |
| Gender | .00 | .00 | -0.00 | .01 | .00 |
| Age | -0.002 | .01 * ** | -0.00 | -0.01 * * | -0.01 * ** |
| Education | .09 * | -0.03 | .00 | .06 * | .07 * |
| Income | .05 | .02 | .00 | .10 * ** | .10 * ** |
| Race | -0.01 | .01 | -0.00 | -0.21 * * | -0.12 |
| Region | .12 | .14 * * | -0.01 | -0.01 | -0.08 |
| Perceived severity | .16 * | .06 * | .21 * ** | .28 * ** | .30 * ** |
| R2, F | .20 * ** , 13.48 | .52 * ** , 65.18 | .52 * ** , 57.92 | .39 * ** , 34.59 | .31 * ** , 24.14 |
Note. * ** p < .001, * * p < .01, * p < .05.