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. 2022 Jun 11;8(6):e09704. doi: 10.1016/j.heliyon.2022.e09704

Table 2.

Conventional media and new media gratifications.

Conventional Media Exposure The scale of Measurement (N = 384)
High Satisfaction Middle Satisfaction Low Satisfaction
Seeking Information 138 (35.9%) 209 (54,4%) 37 (9.6%)
Social Interaction 138 (35.9%) 216 (56.3%) 30 (7.8%)
Education
119 (31.0%)
230 (59.9%)
35 (9.1%)
New
Media Exposure
The scale of Measurement (N = 384)
High Satisfaction
Middle Satisfaction
Low Satisfaction
Seeking Information 95 (24.7%) 229 (59.7%) 60 (15.6%)
Social Interaction 58 (15.1%) 228 (59.4%) 98 (25.5%)
Education 75 (19.5%) 217 (56.5%) 92 (24.0%)

Source: Primary Data Analysis, 2021.