Table 2.
Conventional media and new media gratifications.
Conventional Media Exposure | The scale of Measurement (N = 384) |
||
---|---|---|---|
High Satisfaction | Middle Satisfaction | Low Satisfaction | |
Seeking Information | 138 (35.9%) | 209 (54,4%) | 37 (9.6%) |
Social Interaction | 138 (35.9%) | 216 (56.3%) | 30 (7.8%) |
Education |
119 (31.0%) |
230 (59.9%) |
35 (9.1%) |
New Media Exposure |
The scale of Measurement (N = 384) | ||
High Satisfaction |
Middle Satisfaction |
Low Satisfaction |
|
Seeking Information | 95 (24.7%) | 229 (59.7%) | 60 (15.6%) |
Social Interaction | 58 (15.1%) | 228 (59.4%) | 98 (25.5%) |
Education | 75 (19.5%) | 217 (56.5%) | 92 (24.0%) |
Source: Primary Data Analysis, 2021.