Table 1.

Allocation of Respondents to the 4 Familiarity Groups.

	I am familiar with or have heard of a WFPB diet (awareness group)		I am familiar with the health benefits of a WFPB diet (health benefits group)		I have tried a WFPB diet or variation (vegan, vegetarian, semivegetarian) in the past (past followers group)		I currently follow a WFPB diet or variation (vegan, vegetarian, semivegetarian) (current followers group)
	Count	%	Count	%	Count	%	Count	%
Yes	185	93	165	83	52	26	27	14
No	15	8	35	17	148	74	173	87

Abbreviation: WFPB diet, whole-foods, plant-based diet.