Table 1.
Summary of Social Listening Activities
| Country | Channels for Social Listening | Type of Data Tracked via Digital Social Listening Monitored |
|---|---|---|
| Kenya | Online/social media monitoring, Internet of Good Things, hotline, SMS, radio | • Information on the content of specific COVID-19 rumors or myths shared in the country |
| • Metrics of reach or engagement of COVID-19 rumors or myths on social media in the country | ||
| • Questions or search trends related to COVID-19 shared in the country | ||
| • Most popular COVID-19 social media posts or news articles in the country | ||
| Comoros | Online/social media monitoring, hotline, village community leaders | • Information on the content of specific COVID-19 rumors or myths shared in the country |
| Madagascar | Online/social media monitoring, local community leaders, radio, TV, news media | • Information on the content of specific COVID-19 rumors or myths shared in the country |
| • Metrics of reach or engagement of COVID-19 rumors or myths on social media in the country | ||
| • Questions or search trends related to COVID-19 shared in the country | ||
| • Most popular COVID-19 social media posts or news articles in the country | ||
| Malawi | Online social media monitoring, U-Report, Internet of Good Things | • Questions or search trends related to COVID-19 shared in the country |
| Zambia | Online/social media monitoring, U-Report, news media, radio, social mobilizers | • Information on the content of specific COVID-19 rumors or myths shared in the country |
| • Questions or search trends related to COVID-19 shared in the country | ||
| • Most popular COVID-19 social media posts or news articles in the country |
Abbreviations: COVID-19, coronavirus disease 2019; SMS, short message service.