Table 2.

Validity and reliability of study variables.

Variables	Latent variables	Factor loading	KMO	Bartlett	Cronbach’s alpha	CR	AVE
Knowledge	KL1	0.984	0.500	3475.949***	0.797	0.834	0.723
	KL2	0.673
Health motivation	HM1	0.731	0.787	6361.489***	0.783	0.783	0.475
	HM2	0.681
	HM3	0.695
	HM4	0.649
Purchase intention	PI1	0.871	0.758	12493.248***	0.913	0.914	0.779
	PI2	0.871
	PI3	0.903

^***Indicates that the significance level of Bartlett’s sphericity test is less than 0.01.