Table 5.
Moderating effect of health motivation on frame effect.
| Variables | df | Mean Squares | F | p-value |
|---|---|---|---|---|
| Message frame (M) | 1 | 88.106 | 90.641 | 0.000 |
| Health motivation (H) | 1 | 94.487 | 97.205 | 0.000 |
| M*H | 1 | 4.861 | 5.000 | 0.025 |
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