Table 4. Hypotheses testing.

	Relationship	Std. Beta	Std.error	t-value	F2	Decision
H1a	Trust➔Financial Performance	0.398	0.081	4.932	0.156	Supported
H1b	Bonding➔Financial Performance	-0.109	0.114	0.95	0.004	Not Supported
H1c	Communication➔Financial Performance	-0.039	0.112	0.348	0.001	Not Supported
H1d	Shared value➔Financial Performance	0.113	0.107	1.051	0.004	Not Supported
H1e	Empathy➔Financial Performance	0.058	0.102	0.565	0.002	Not Supported
H1f	Reciprocity➔Financial Performance	0.198	0.111	1.777	0.013	Supported
H2a	Trust➔Customer retention (Non-financial Performance)	0.541	0.048	11.374	0.507	Supported
H2b	Bonding➔Customer retention (Nonfinancial Performance)	-0.089	0.077	1.157	0.004	Not Supported
H2c	Communication➔Customer retention (Nonfinancial Performance)	0.154	0.075	2.06	0.015	Supported
H2d	Shared value➔Customer retention (Non-financial Performance)	-0.118	0.08	1.476	0.009	Not Supported
H2e	Empathy➔Customer retention (Non-financial Performance)	0.147	0.072	2.043	0.018	Supported
H2f	Reciprocity➔Customer retention (Non-financial Performance)	0.26	0.08	3.264	0.039	Supported