TABLE 2.
Descriptive statistics of the attributes of the sample movies within the time period 2010–2015.
| Category | Variable | Summary statistics | |||
| Movie characteristics | Sequel | Sequel (98, 19%), Non-sequel (419, 81%) | |||
| MPAA rating | R (409, 79%), non-R (PG and G) (108, 21%) | ||||
| Six genres | Action or adventure (144, 28%), animation (46, 9%), thriller, horror or crime (101, 20%), comedy or drama (239, 46%), sci-fi or fantasy (61, 12%), romance (75, 15%) | ||||
|
| |||||
| Mean | SDa | Minimum | Maximum | ||
|
| |||||
| REV (in millions) | 101.12 | 93.30 | 21.07 Aloha |
936.66 Star Wars: The Force Awakens |
|
| PB (in millions) | 69.43 | 58.09 | 1.50 Insidious |
260.00 Tangled |
|
| SPA (in millions) | 149.59 | 109.45 | 0.00 | 609.59 The Butler |
|
| SPD (in millions) | 42.21 | 79.83 | 0.00 | 534.86 Inception |
|
| SPP (in millions) | 128.82 | 148.20 | 0.00 | 978.57 Iron Man 3 |
|
| Critical reviews | CRVAL (range 0–100) | 53.72 | 16.55 | 11.00 Scary Movie 5 |
100.00 Boyhood |
| User reviews | URVOL | 179071.00 | 173553.60 | 6102.00 For Colored Girls |
1483904.00 Inception |
| Community engagement | POSTVOL | 377.30 | 390.26 | 26.00 Diary of a Wimpy Kid: Dog Days |
3860.00 Star Wars: The Force Awakens |
aan abbreviation of “standard deviation”.
REV indicates total box office.
PB indicates production budget.
SPA indicates star power of actors.
SPD indicates star power of directors.
SPP indicates star power of producers.
MPAA rating indicates whether the movie is rated for age.
CRVAL indicates the mean of overall ratings by critical reviews of the movie.
URVOL indicates the number of user reviews of the movie.
POSTVOL indicates the number of posts about the movie.