. 2022 May 26;13:900360. doi: 10.3389/fpsyg.2022.900360

TABLE 4.

Correlation matrix.

Variables	REV	CRVAL	POSTVOL	URVOL	PB	SP^A	SP^D	SP^P	SEQUEL	MPAA	GR^AA	GR^AN	GR^THC	GR^CD	GR^SF
REV	1.00
CRVAL	0.34^***	1.00
POSTVOL	0.51^***	0.46^***	1.00
URVOL	0.56^***	0.53^***	0.86^***	1.00
PB	0.56^***	0.07	0.36^***	0.42^***	1.00
SP^A	0.23^***	−0.16^***	0.01	0.11^*	0.44^***	1.00
SP^D	0.21^***	−0.09^*	0.09^*	0.12^**	0.23^***	0.27^***	1.00
SP^P	0.26^***	−0.14^**	0.15^***	0.15^***	0.27^***	0.39^***	0.27^***	1.00
SEQUEL	0.30^***	–0.07	0.01	0.05	0.18^***	0.07	0.18^***	0.10^*	1.00
MPAA	0.16^***	–0.03	−0.32^***	−0.31^***	0.17^***	0.07	–0.03	–0.05	0.04	1.00
GR^AA	0.22^***	–0.02	0.36^***	0.34^***	0.40^***	0.19^***	0.16^***	0.16^***	0.18^***	−0.20^***	1.00
GR^AN	0.27^***	0.14^**	−0.16^***	–0.03	0.24^***	0.08	–0.05	–0.05	0.06	0.61^***	−0.19^***	1.00
GR^THC	−0.19^***	–0.01	0.10^*	0.00	−0.29^***	−0.16^***	–0.07	0.02	–0.03	−0.24^***	−0.12^**	−0.15^***	1.00
GR^CD	−0.30^***	–0.04	−0.30^***	−0.21^***	−0.33^***	–0.08	–0.05	−0.15^***	−0.19^***	−0.17^***	−0.34^***	−0.29^***	−0.27^***	1.00
GR^SF	0.10^*	0.04	0.32^***	0.23^***	0.24^***	0.11^*	0.04	0.13^**	–0.01	–0.01	0.11^*	−0.11^**	–0.03	−0.28^***	1.00

REV indicates total box office.

CRVAL indicates the mean of overall ratings by critical reviews of the movie.

POSTVOL indicates the number of posts about the movie.

URVOL indicates the number of user reviews of the movie.

PB indicates production budget.

SP^A indicates star power of actors.

SP^D indicates star power of directors.

SP^P indicates star power of producers.

SEQUEL indicates whether the movie is a sequel.

MPAA denotes whether the movie is rated for age.

Genre has six categories: action (GR^AA), animation (GR^AN), thriller (GR^THC), comedy and drama (GR^CD), sci-fi and fantasy (GR^SF), and romance (base category). ***, **, and * denote significance at the 0.001, 0.01, and 0.05 levels, respectively.