Table 2.
Bivariate analysis between sociodemographic characteristics and willingness to pay.
| Willingness to pay | ||||
|---|---|---|---|---|
| Variables | Not willing to pay (n = 1,070, 32%) | Willing to pay (n = 2,271, 68%) | Chi-square value | p-value |
| Gender | 0.018 | 0.894 | ||
| Female | 552 (51.6%) | 1,166 (51.3%) | ||
| Male | 518 (48.4%) | 1,105 (48.7%) | ||
| Age | 11.673 | 0.003 | ||
| 25 and below | 286 (26.7%) | 738 (32.5%) | ||
| 26–45 years | 616 (57.6%) | 1,219 (53.7%) | ||
| 46 and above | 168 (15.7%) | 314 (13.8%) | ||
| Marital status | 23.150 | <0.001 | ||
| Married | 711 (66.4%) | 1,311 (57.7%) | ||
| Single (Not married/divorced/widowed/separated) | 359 (33.6%) | 960 (42.3%) | ||
| Education | 29.368 | <0.001 | ||
| No formal education | 274 (25.6%) | 704 (31.0%) | ||
| Primary school level | 379 (35.4%) | 893 (39.3%) | ||
| More than primary school | 417 (39.0%) | 674 (29.7%) | ||
| Occupation | 7.917 | 0.019 | ||
| Not working | 229 (21.4%) | 513 (22.6%) | ||
| Student | 184 (17.2%) | 471 (20.7%) | ||
| Employed (Government or private employees and self-employed) | 657 (61.4%) | 1,287 (56.7%) | ||
| Income | 45.095 | <0.001 | ||
| Below INR 10,000/month | 228 (21.3%) | 324 (14.3%) | ||
| INR 10,000–20,000/month | 192 (17.9%) | 339 (14.9%) | ||
| INR 20,000–50,000/month | 274 (25.6%) | 571 (25.1%) | ||
| Above INR 50,000/month | 376 (35.1%) | 1,037 (45.7%) | ||
| Family size | 16.306 | <0.001 | ||
| More than four members | 477 (44.6%) | 895 (39.4%) | ||
| Four members | 345 (32.2%) | 896 (39.5%) | ||
| Less than four members | 248 (23.2%) | 480 (21.1%) | ||
| Social category | 22.754 | <0.001 | ||
| General | 609 (56.9%) | 1,464 (64.5%) | ||
| OBC | 242 (22.6%) | 433 (19.1%) | ||
| SC | 155 (14.5%) | 232 (10.2%) | ||
| ST | 64 (6.0%) | 142 (6.3%) | ||
| Region | 2.267 | 0.519 | ||
| East & north east | 308 (28.8%) | 682 (30.0%) | ||
| West & central | 214 (20.0%) | 488 (21.5%) | ||
| North | 385 (36.0%) | 777 (34.2%) | ||
| South | 163 (15.2%) | 324 (14.3%) | ||