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Means of dependent variables across message types
| Inoculation message | Supportive message | |
|---|---|---|
| M (SD) | M (SD) | |
| Attitude toward vaccination | 4.60 (0.14) | 3.98 (0.14) |
| Intention to get one’s child vaccinated | 4.22 (0.15) | 3.76 (0.15) |
| Intention to spread positive word-of-mouth (WOM) | 4.15 (0.15) | 3.49 (0.14) |
