Table 4.
Means of word-of-mouth (WOM) intention across message types and tone of voice
| Inoculation message | Supportive message | |
|---|---|---|
| M (SD) | M (SD) | |
| Human voice | 4.20 (0.16) | 3.64 (0.15) |
| Organizational voice | 4.11 (0.15) | 3.34 (0.14) |
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