TABLE 2.

Combination of the procedural format and contextual stories.

Example of a coded summary	Example of an interview extract
IF you have an idea to start up a new business venture	“Whenever you have an idea to start up a new business venture, it is important to generate quick wins. Therefore, I’ve learned that it is important to talk to as many people as possible about your new venture ideas. Many people are anxious to discuss their business ideas with others because they fear somebody will steal their ideas. I think that the opposite is true. For example, during a neighborhood barbecue, I told one of my neighbors about our business venture, and suddenly, he said that he wanted to help us. It turned out that he had specific skills that were very valuable to our organization. He was a developer and could help us set up specific developers’ classes. He still works for our organization today and is a valuable workforce!”
AND
IF you are keen on generating quick wins
THEN explain your idea to many people within your personal and professional network
BECAUSE this will sometimes lead to valuable collaborations