Table 5.
EFA results.
| Factor | Item | Factor Loading | Communalities | V.E |
|---|---|---|---|---|
| Informativeness | ||||
| I use social media sites to spread awareness. | INF3 | 928 | .869 | 25.47 |
| I use social media sites to find the latest news. | INF1 | .915 | .851 | |
| Social media sites spread rumours and false information. | INF4 | .911 | .839 | |
| I use social media sites to gather information related to health and hygiene. | INF2 | .871 | .776 | |
| Education | ||||
| I use social media sites to solve my academic problem. | EDU2 | .840 | .790 | 15.88 |
| I use social media sites for online academic group discussion and collaborative learning. | EDU1 | .836 | .735 | |
| I use social media sites for career guidance. | EDU5 | .769 | .670 | |
| I communicate with my friends via social media sites for the preparation of exam. | EDU3 | .705 | .666 | |
| Shopping | ||||
| I use social media sites to buy essentials. | SHO1 | .842 | .791 | 10.22 |
| I use social media sites to buy stationery and ebooks. | SHO3 | .820 | .708 | |
| I use social media sites to purchase medicines and health care products. | SHO2 | .802 | .745 | |
| Social Cause | ||||
| I use social media sites for civil campaigns. | SCA6 | .811 | .717 | 8.22 |
| I use social media sites for crowdfunding. | SCA5 | .798 | .715 | |
| I use social media sites to distribute essential items. | SCA4 | .780 | .654 | |
| Entertainment | ||||
| I use social media sites to get relief from stress. | ENT1 | .831 | .725 | 7.25 |
| I use social media sites for overcoming boredom. | ENT5 | .794 | .711 | |
| I use social media sites for watching movies. | ENT2 | .714 | .691 | |
| Socialization | ||||
| I use social media sites for strengthening the interpersonal relationship. | SOC2 | .833 | .751 | 6.39 |
| I use social media sites to keep in touch with family and friends. | SOC1 | .782 | .746 | |
| I use social media sites to get information regarding current social issues. | SOC3 | .586 | .535 | |
Source: EFA output