Official websites use .gov
A
.gov website belongs to an official
government organization in the United States.
Secure .gov websites use HTTPS
A lock (
) or https:// means you've safely
connected to the .gov website. Share sensitive
information only on official, secure websites.
Convergent validity.
| Factor | Item | Loading | Average Loadings of Factors |
|---|---|---|---|
| Informativeness | INF3 | .928 | .906 |
| INF1 | .915 | ||
| INF4 | .911 | ||
| INF2 | .871 | ||
| Education | EDU2 | .840 | .78.7 |
| EDU1 | .836 | ||
| EDU5 | .769 | ||
| EDU3 | .705 | ||
| Shopping | SHO1 | .842 | .821 |
| SHO3 | .820 | ||
| SHO2 | .802 | ||
| Social Cause | SCA6 | .811 | .769 |
| SCA5 | .798 | ||
| SCA4 | .780 | ||
| Entertainment | ENT1 | .831 | .779 |
| ENT5 | .794 | ||
| ENT2 | .714 | ||
| Socialization | SOC2 | .833 | .733 |
| SOC1 | .782 | ||
| SOC3 | .586 |
Source: EFA output
