Table 2.

Sample statistics.

	Frequency	Percentage
Gender
Female	244	47%
Male	275	53%
Age
Mean age (years)	40	N/A
Younger than 40 years old	253	49%
40 years old and above	266	51%
Household income (SGD/month)
<8000	245	47%
>8000	274	53%
Current usage behaviour
Users	328	63%
Non-users	191	37%
Future usage intention
Positive	239	46%
Negative	280	54%