Table 5.
Results of hierarchical regression.
| Model 1 | Model 2 | Model 3 | Model 4 (Finalised) | VIF | |
|---|---|---|---|---|---|
| External motivators | |||||
| Prevalence of social distancing | 0.31*** | 0.27*** | 0.29*** | 0.29*** | 1.09 |
| Individualistic culture | 0.17*** | 0.11** | 0.12** | 0.12** | 1.10 |
| Internal motivators | |||||
| Self-identity as technology user | 0.27*** | 0.25*** | 0.25*** | 1.67 | |
| Innovativeness | 0.21*** | 0.16** | 0.16*** | 1.73 | |
| Sociodemographic factors | |||||
| Age | −0.11** | −0.11** | 1.05 | ||
| Income | 0.06 | N/A | |||
| Education | 0.02 | N/A | |||
| Online shopping frequency | 0.14*** | 0.14*** | 1.13 | ||
| Model fit statistics | |||||
| (Adjusted) R2 | 15% | 32% | 35% | 35% | |
| ΔR2 | N/A | 17% | 3% | N/A | |
| ΔF | 44.80 | 66.76 | 6.57 | N/A | |
| Degrees of freedom | 2 | 4 | 8 | 6 | |
| Significance of F Change | *** | *** | *** | N/A | |