Table 1.
Topic mapping from LDA analysis.
| Topic | Topic name | Keywords | Examples |
|---|---|---|---|
| 1 | Awareness generation | impact, key, read, available, research, story, takeaway, join, global, webinar, discus, ceo, chief” | “Retweet to raise awareness about the importance and impact of early diagnosis …” “Join us now! Webinar to learn about an integrated research solution” |
| 2 | Employee well-being | credit, risk, market, bank, monitoring, economic, economy, new, Europe, amid | “When thinking about restarting operations once #COVID19 lockdown measures are lifted, #riskmanagers will need to…” “Amid the coronavirus pandemic and its impact on everyone's life, we are doing everything we can …” |
| 3 | Resource contribution | finance, curve, fight, middle, infection, good, future, rest, health, thank, shortage, worker, like | “We are grateful for all of the front line workers who are keeping us safe during this time…” “Front Line workers are critical to getting all of us through this pandemic. We are here to support …” |
| 4 | Awareness generation | covid, pandemic, impact, coronavirus, testing, health, control, market, work, monitor, world, diagnostic, molecular, insight, research | “Have a question about the latest trends and future tech for diagnostics? Tweet us your questions…” “Antibody drug conjugates (ADCs) - our next wave of #immunology research. Learn how scientists are…” |
| 5 | Employee well-being | restriction, expert, world, trial, clinical, supply, join, discussion, chain, business, response, developed, today, resilience, ceo | “As COVID-19 restrictions begin to ease, safely reintroduce employees back into the workplace with this checklist…” “Join our experts as they discuss the innovations shaping the future of work...” |
| 7 | Resource contribution | line, front, tip, risk, child, new, demonstrates, epidemic, age, help, special, remote, asset, global | “Today is #WorldBloodDonorDay! Did you know that one #blooddonation can save up to three lives…” “…to make donation to food banks worldwide…” |
| 8 | Awareness generation | workplace, feeling, world, learn, employee, reopening, creates, digital, food | “Want to learn how #clinicaltrials are designed…” “In search of digital transformation, the state of Hawaii focused on a customer-first approach…” |
| 10 | Business continuity | corporate, coronavirus, community, business, spread, keep, need, work, customer, many, global, across | “We're now offering curbside pickup to our customers. Place your order online…” “As a new way of working emerges, both customers and retailers are trying to adjust.” |