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Manipulation check and hypotheses testing.
| Consequence |
Emotional appeal |
Rational appeal |
Difference |
F |
p |
Effect size (η) |
||
|---|---|---|---|---|---|---|---|---|
| M | SD | M | SD | |||||
| Manipulation check | ||||||||
| The content was … | ||||||||
| … informative | 3.13 | (1.63) | 6.09 | (1.09) | 2.96 | 250.12 | <.001 | .54 |
| … emotional | 5.74 | (1.29) | 3.45 | (1.72) | 2.29 | 123.41 | <.001 | .36 |
| Hypotheses testing | ||||||||
| Perceived health risk (H1) | 3.54 | (1.60) | 2.73 | (1.37) | 0.81 | 17.2 | <.001 | .07 |
| Trust in the airline (H3) | 4.97 | (1.17) | 5.92 | (.93) | 0.95 | 44.9 | <.001 | .17 |
