Table 3.
Overall sample (n = 11,434) | Products with child-directed advertising (n = 699) | |||||||
---|---|---|---|---|---|---|---|---|
LCS | LCS + added sugars | LCS | LCS + added sugars | |||||
N (%) | 95% CI | N (%) | 95% CI | N (%) | 95% CI | N (%) | 95% CI | |
Nonalcoholic beverages | 505 (30.1) | (27.9, 32.3) | 415 (24.7) | (22.7, 26.8) | 12 (10.1) | (5.8, 16.9) | 11 (9.2) | (5.2, 15.9) |
Fruit-flavored drinks | 152 (69.1) | (62.7, 74.8) | 152 (69.1) | (62.7, 74.8) | 2 (28.6) | (7.2, 67.4) | 2 (28.6) | (7.2, 67.4) |
Sodas | 47 (44.3) | (35.2, 53.9) | 31 (29.2) | (21.4, 38.6) | 0 (0.0) | (0.0, 0.0) | 0 (0.0) | (0.0, 0.0) |
Dairy beverages | 131 (27.1) | (23.3, 31.3) | 101 (20.9) | (17.5, 24.8) | 6 (13.8) | (6.4, 27.8) | 5 (11.6) | (4.9, 25.1) |
Nectars | 37 (23.1) | (17.2, 30.3) | 30 (18.8) | (13.4, 25.6) | 0 (0.0) | (0.0, 0.0) | 0 (0.0) | (0.0, 0.0) |
Other beverages | 138 (48.3) | (42.5, 54.0) | 101 (35.3) | (30.0, 41.0) | 4 (26.7) | (10.1, 53.4) | 4 (26.7) | (10.4, 53.4) |
Foods | 518 (5.4) | (4.9, 5.8) | 432 (4.5) | (4.1, 4.9) | 28 (4.8) | (3.4, 7.0) | 26 (4.5) | (3.1, 6.5) |
Breakfast cereals and granola bars | 100 (32.5) | (27.5, 37.9) | 97 (31.5) | (26.5, 36.9) | 2 (7.7) | (1.9, 26.1) | 2 (7.7) | (1.9, 26.1) |
Candies and desserts | 226 (18.5) | (16.4, 20.8) | 182 (14.9) | (13.0, 17.0) | 20 (20.4) | (13.6, 29.5) | 20 (20.4) | (13.5, 29.5) |
Bakery products | 77 (12.9) | (10.5, 15.9) | 74 (12.4) | (10.0, 15.3) | 5 (16.1) | (6.9, 33.4) | 4 (12.9) | (4.9, 29.8) |
Cookies | 41 (5.5) | (4.1, 7.4) | 36 (4.8) | (3.5, 6.6) | 0 (0.0) | (0.0, 0.0) | 0 (0.0) | (0.0, 0.0) |
Fruit preserves | 43 (10.4) | (7.8, 13.7) | 20 (4.8) | (3.1, 7.4) | 1 (17.1) | (1.0, 37.1) | 0 (0.0) | (0.0, 0.0) |
Nuts and seeds | 1 (1.3) | (0.2, 8.3) | 1 (1.3) | (0.2, 8.3) | 0 (0.0) | (0.0, 0.0) | 0 (0.0) | (0.0, 0.0) |
Convenience foods | 8 (1.0) | (0.5, 2.0) | 8 (1.0) | (0.5, 2.0) | 0 (0.0) | (0.0, 0.0) | 0 (0.0) | (0.0, 0.0) |
Processed meats | 8 (1.0) | (0.5, 2.0) | 6 (0.7) | (0.3, 1.6) | 0 (0.0) | (0.0, 0.0) | 0 (0.0) | (0.0, 0.0) |
Sauces and salad dressings | 12 (1.5) | (0.9, 2.6) | 6 (0.7) | (0.3, 1.7) | 0 (0.0) | (0.0, 0.0) | 0 (0.0) | (0.0, 0.0) |
Salty snacks | 2 (0.6) | (0.1, 2.2) | 2 (0.6) | (0.1, 2.2) | 0 (0.0) | (0.0, 0.0) | 0 (0.0) | (0.0, 0.0) |
Total | 1,023 (9.3) | (8.8, 9.9) | 847 (7.5) | (7.1, 8.1) | 40 (5.7) | (4.2, 7.7) | 37 (5.3) | (3.8, 7.2) |
Abbreviations: LCS, low-calorie sweeteners; CI, confidence interval.