Table 2.

Validity and reliability for constructs.

Constructs	Cronbach's alpha	CR	AVE
Price	0.720	0.841	0.644
Brand loyalty	0.733	0.846	0.649
Product Review	0.803	0.872	0.627
Product quality	0.742	0.837	0.565
Promotion	0.603	0.794	0.561