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Structural equation model analysis.
| Hypotheses | Relationship | Beta | P Values | Decision |
|---|---|---|---|---|
| Price | Price consumer tendency | 0.194 | 0.000 | Supported |
| Brand loyalty | Brand Loyalty-consumer tendency | 0.158 | 0.000 | Supported |
| Product review | Product review-consumer tendency | 0.178 | 0.000 | Supported |
| Product quality | Product quality-consumer tendency | 0.165 | 0.000 | Supported |
| Promotion | Promotion-consumer tendency | 0.258 | 0,000 | Supported |
