Table 2.
Comparisons of engagement personas on participant demographics, characteristics, weight loss, and engagement metrics across 90 days.
| Persona Not Identified 1
(n = 394) |
Casual Members 2
(n = 303) |
Mainstream Members 3
(n = 242) |
Learners 4
(n = 306) |
Data-Driven Members 5
(n = 222) |
Enthusiasts 6
(n = 146) |
All (n = 1613) |
|
|---|---|---|---|---|---|---|---|
| Mean (SE) % of n if <100 |
|||||||
| Age (years) | 50.9 (0.5) 2,4,5 | 46.3 (0.6) 1,3,4,6 | 49.8 (0.7) 2,4,6 | 53.2 (0.5) 1,2,3,5 | 47.4 (0.6) 1,4,6 | 53.5 (0.8) 1,2,3,5 | 50.1 (0.3) |
| Body mass index (kg/m2) | 37.3 (0.4) 2 82% |
39.5 (0.5) 1,3,4,5,6 84% |
37.4 (0.5) 2 95% |
37.2 (0.4) 2 95% |
37.5 (0.4) 2 93% |
35.7 (0.6) 2 97% |
37.5 (0.2) 90% |
| % weight loss at 4 months | 2.7 (0.2) 6 65% |
1.6 (0.2) 5,6 29% |
2.0 (0.2) 6 52% |
2.6 (0.2) 6 82% |
3.1 (0.3) 2,6 80% |
4.5 (0.3) 1,2,3,4,5 95% |
2.8 (0.1) 64% |
| # of weigh-ins | 29.0 (1.4) 2,3,4,5,6 | 6.4 (0.5) 1,3,4,5,6 | 16.8 (0.9) 1,2,5,6 | 19.7 (0.7) 1,2,5,6 | 39.4 (2.1) 1,2,3,4,6 | 70.9 (2.9) 1,2,3,4,5 | 26.4 (0.7) |
| # of meals logged | 96.2 (3.5) 2,4,5,6 | 16.1 (0.8) 1,3,4,6 | 87.8 (3.0) 2,4,5,6 | 189.8 (4.8) 1,2,3,5 | 26.6 (1.2) 1,3,4,6 | 202.7 (8.9) 1,2,3,5 | 97.7 (2.3) |
| # of coaching exchanges | 115.6 (3.0) 2,4,5,6 | 31.9 (1.0) 1,3,4,6 | 114.7 (3.3) 2,4,5,6 | 219.0 (5.4) 1,2,3,5,6 | 47.9 (1.5) 1,3,4,6 | 246.7 (12.5) 1,2,3,4,5 | 121.9 (2.6) |
| # of check-ins | 34.9 (0.8) 2,4,5,6 | 6.7 (0.3) 1,3,4,5,6 | 35.7 (0.6) 2,4,5,6 | 71.2 (0.7) 1,2,3,5 | 11.6 (0.4) 1,2,3,4,6 | 68.9 (1.1) 1,2,3,5 | 36.5 (0.7) |
| % n % of n if <100 |
|||||||
| Gender (% female) | 70% 2 | 60% 1,3 | 76% 2,4,6 | 61% 3 | 67% | 63% 3 | 66% |
| Race (% white) | 72% 96% |
68% 96% |
74% 95% |
72% 92% |
70% 97% |
77% 94% |
72% 95% |
| Ethnicity (% Hispanic or Latino) | 10% 96% |
12% 96% |
10% 95% |
13% 92% |
8% 97% |
9% 94% |
10% 95% |
| % in Facebook Group | 46% 2,5,6 | 20% 1,3,4,5,6 | 42% 2,5,6 | 44% 2,5,6 | 29% 1,2,3,4,6 | 65% 1,2,3,4,5 | 39% |
Note: Each engagement persona is labeled with a superscript 1–6. Superscripts within each cell indicate Tukey pairwise significant differences between personas at p < 0.05.