Table 1.

Respondents' demographic profile.

	Demographic	Frequency	Percentage (%)
Gender	Men	143	47.4
	Women	159	52.6
Age	Below 23 years old	146	48.3
	23–33 years old	140	46.4
	34–44 years old	12	4.0
	45–55 years old	4	1.3
	Above 55 years old	0	0
Marital status	Single	272	90.1
	Married	30	9.9
Occupation	Student	117	38.7
	Teacher	2	0.7
	Government employee	5	1.7
	Company employee	113	37.4
	Businessman	38	12.6
	Unemployed	27	8.9
Monthly income	RMB 1,000 and below	121	40.1
	RMB 1,001–4,999	81	26.8
	RMB 5,000–9,999	73	24.2
	RMB 10,000 and above	27	8.9
Education	Secondary education	91	30.1
	Diploma	44	14.6
	Bachelor's degree	158	52.3
	Master's degree	7	2.7
	Doctoral (PhD)	2	0.7
Online shopping	Months to 2 years	69	22.8
Experience	2–4 years	122	40.4
	4–6 years	80	26.5
	6–8 years	26	8.6
	More than 8 years	5	1.7
Use most frequent	Aliexpress	2	0.7
	Lazada	89	29.5
	Shopee	190	62.9
	Tokopedia	6	2
	Others	15	5