Table 2.

Reliability and convergent validity.

	Cronbach's alpha	Composite reliability	AVE
Extrinsic (X1)	0.845	0.896	0.683
Intrinsic (X2)	0.895	0.927	0.761
Perceived enjoyment (M1)	0.817	0.892	0.734
Prevention focus (Z1)	0.720	0.842	0.640
Promotion focus (Z2)	0.705	0.834	0.627
Purchase intention (Y)	0.860	0.915	0.782