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Intermediary role played by the functional value.
| Regression model | Variance analysis | Coefficient | ||||
|---|---|---|---|---|---|---|
| R2 | Adjusted R2 | F | Sig. | B | Sig. | |
| Brand elements → consumers' purchase intention | 0.326 | 0.305 | 15.454 | 0.000 | 0.462 | 0.000 |
| Brand elements → functional value | 0.424 | 0.406 | 23.462 | 0.000 | 0.634 | 0.000 |
| Functional value → consumers' purchase intention | 0.249 | 0.226 | 10.580 | 0.000 | 0.329 | 0.000 |
| Brand elements, functional value → consumers' purchase intention | 0.332 | 0.309 | 14.374 | 0.000 | 0.399 | 0.000 |
| 0.100 | 0.039 | |||||
