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Intermediary role played by the service value.
| Regression model | Variance analysis | Coefficient | ||||
|---|---|---|---|---|---|---|
| R2 | Adjusted R2 | F | Sig. | B | Sig. | |
| Brand elements → consumers' purchase intention | 0.326 | 0.305 | 15.454 | 0.000 | 0.462 | 0.000 |
| Brand elements → service value | 0.354 | 0.334 | 17.500 | 0.000 | 0.614 | 0.000 |
| Service value → consumers' purchase intention | 0.265 | 0.242 | 11.530 | 0.000 | 0.346 | 0.000 |
| Brand elements, service value → consumers' purchase intention | 0.341 | 0.318 | 14.969 | 0.000 | 0.369 | 0.000 |
| 0.151 | 0.008 | |||||
