Table 3.

Regression with demographic variables and EPPM components.

Demographic variables	Total N (%)	EPPM framework components
		Perceived susceptibility	Perceived severity	Response Efficacy	Self-efficacy
Age
18–28	1988 (39%)	0.000	0.000	0.000	0.000
29–39	1915 (37%)	0.022	−0.021	0.048**	0.052**
40–50	892 (17%)	0.040*	−0.025	0.033	0.058**
51+	333 (6%)	0.067***	−0.008	0.033*	0.032*
Gender
Female	2509 (49%)	0.000	0.000	0.000	0.000
Male	2623 (51%)	0.014	0.029*	−0.018	−0.024
Marital status
Single	2728 (53%)	0.000	0.000	0.000	0.000
Married	2404 (47%)	0.016	0.064***	0.018	0.027
Highest educational level
None	89 (2%)	0.000	0.000	0.000	0.000
Primary	44 (1%)	0.042*	0.021	0.020	0.009
Secondary	713 (14%)	0.277***	0.168***	0.240***	0.242***
Tertiary	4286 (83%)	0.359***	0.111**	0.315***	0.359***
Employment status
Artisans/daily paid workers	299 (6%)	0.000	0.000	0.000	0.000
Business/shop owners	923 (18%)	0.014	−0.032	0.038	0.105***
Fully employed	1923 (37%)	0.078*	−0.022	0.118***	0.161***
Student/Corpers	958 (19%)	0.039	0.023	0.063*	0.118***
Unemployed	1029 (20%)	0.052*	0.006	0.074**	0.125***
Geopolitical zone
North Central	1, 229 (24%)	0.000	0.000	0.000	0.000
North-East	695 (14%)	−0.040*	0.044**	−0.032*	−0.063***
North-West	628 (12%)	−0.042**	0.068***	−0.005	0.017
South-East	562 (11%)	−0.000	0.014	−0.008	0.020
South-South	733 (14%)	−0.007	−0.054***	−0.023	−0.013
South-West	1, 285 (25%)	0.005	−0.076***	0.009	0.033*
Exposure to COVID-19 messages across media platforms
Radio
Low	2369 (46%)	0.000	0.000	0.000	0.000
High	2763 (54%)	0.044**	0.110***	0.040**	0.049***
TV
Low	1683 (33%)	0.000	0.000	0.000	0.000
High	3449 (67%)	0.083***	0.076***	0.095***	0.084***
Social media
Low	763 (15%)	0.000	0.000	0.000	0.000
High	4369 (85%)	0.061***	0.047**	0.091***	0.099***
NCDC messages
Low	2451 (48%)	0.000	0.000	0.000	0.000
High	2681 (52%)	0.016	0.052***	0.055***	0.061***

P > 0.01*** P> 0.05** P>0.1*.