Table 4.

Audience categorization on the Extended Parallel Process Model framework.

	High efficacy: Belief in the effectiveness of COVID-19 preventive solutions and confidence to practice them	Low Efficacy: Doubts about the effectiveness of COVID-19 solutions and lack of confidence to practice them
High Threat: The belief that the threat is harmful and that one is at risk of getting infected with COVID-19	15% (self-protective behaviors)	13% (denial or rejection of protective behaviors)
Low Threat: The belief that the threat is trivial and that one is not at-risk	13% (know what to do but are not really motivated to do much)	59% (People do not feel at risk and do not know what to do about it)