Table 2.
The descriptive statistics for the research items.
| Abrev. | Item | Min | Max | M | SD | Skewness | Kurtosis |
|---|---|---|---|---|---|---|---|
| Attitude | |||||||
| AT1 | Using nutrition labelling is an advantageous action. | 1 | 5 | 4.06 | 0.896 | −0.811 | 0.365 |
| AT2 | Using nutrition labelling is a wise action. | 2 | 5 | 4.11 | 0.865 | −0.604 | −0.507 |
| AT3 | Using nutrition labelling is a pleasant action. | 2 | 5 | 4.18 | 0.907 | −0.881 | −0.105 |
| AT4 | Using nutrition labelling is an attractive action. | 1 | 5 | 3.99 | 0.968 | −0.775 | −0.037 |
| Subjective Norms | |||||||
| S1 | People who are important to me think I should choose a nutrition-labelled item when eating out. | 2 | 5 | 4.31 | 0.783 | −0.856 | −0.078 |
| S2 | Most people who are important to me would want me to choose a nutrition-labelled menu item when eating out. | 1 | 5 | 3.99 | 0.968 | −0.775 | −0.037 |
| S3 | People whose opinions I value would prefer me to choose a nutrition-labelled item when eating out. | 2 | 5 | 4.20 | 0.818 | −0.746 | −0.155 |
| Perceived Behavioural Control | |||||||
| PB1 | I am confident that if I want, I can choose a nutrition-labelled item when eating out. | 2 | 5 | 4.18 | 0.820 | −0.548 | −0.723 |
| PB2 | I am capable of choosing a nutrition-labelled item when eating out. | 2 | 5 | 4.31 | 0.783 | −0.856 | −0.078 |
| PB3 | I have enough resources (money) to choose a nutrition-labelled item when eating out. | 2 | 5 | 4.11 | 0.847 | −0.568 | −0.536 |
| PB4 | I have enough time to choose a nutrition-labelled item when eating out. | 2 | 5 | 4.03 | 0.826 | −0.444 | −0.533 |
| Intention to Buy | |||||||
| C1 | I am planning to choose a nutrition-labelled menu item when eating out in the future. | 2 | 5 | 4.07 | 0.837 | −0.410 | −0.816 |
| C2 | I intend to choose a nutrition-labelled menu item when eating out in the future. | 2 | 5 | 4.18 | 0.820 | −0.548 | −0.723 |
| C3 | I will expend effort on choosing a nutrition-labelled menu item when eating out in the future. | 2 | 5 | 4.31 | 0.783 | −0.856 | −0.078 |
| Intention to Visit | |||||||
| V1 | I am planning to visit a restaurant featuring nutrition labelling in the future. | 2 | 5 | 4.11 | 0.847 | −0.568 | −0.536 |
| V2 | I intend to visit a restaurant featuring nutrition labelling in the future. | 1 | 5 | 4.06 | 0.896 | −0.811 | 0.365 |
| V3 | I will expend effort on visiting a restaurant featuring nutrition labelling in the future. | 2 | 5 | 4.11 | 0.865 | −0.604 | −0.507 |
| Intention to Recommend | |||||||
| R1 | I am planning to recommend a restaurant featuring nutrition labelling when someone asks me about eating out in the future. | 2 | 5 | 4.18 | 0.907 | −0.881 | −0.105 |
| R2 | I intend to recommend a restaurant featuring nutrition labelling when someone asks me for eating out in the future. | 1 | 5 | 3.99 | 0.968 | −0.775 | −0.037 |
| R3 | I will expend effort on persuading everybody who asks me about eating out to visit a restaurant featuring nutrition labelling in the future. | 2 | 5 | 4.18 | 0.820 | −0.548 | −0.723 |
Model fit: (χ2 (32, n = 408) = 107,760 p < 0.001, normed χ2 = 3.367, RMSEA = 0.062, SRMR = 0.04233, CFI = 0.981, TLI = 0.966, NFI = 0.932, PCFI = 0.771 and PNFI = 0.669), Note: Min = minimum, Max = maximum, M = mean, SD = standard deviation.