Table 3.
Factors and items | FL | CR | AVE * | MSV ** | ASV *** |
---|---|---|---|---|---|
Attitude | 0.880 | 0.648 | 0.402 | 0.389 | |
|
0.861 | ||||
|
0.850 | ||||
|
0.814 | ||||
|
0.862 | ||||
Subjective Norms | 0.900 | 0.751 | 0.650 | 0.624 | |
|
0.878 | ||||
|
0.842 | ||||
|
0.879 | ||||
Perceived Behavioural Control | 0.858 | 0.603 | 0.538 | 0.480 | |
|
0.721 | ||||
|
0.761 | ||||
|
0.812 | ||||
|
0.806 | ||||
Intention to Buy | 0.782 | 0.545 | 0.306 | 0.298 | |
|
0.701 | ||||
|
0.772 | ||||
|
0.740 | ||||
Intention to Visit | 0.882 | 0.714 | 0.193 | 0.147 | |
|
0.832 | ||||
|
0.851 | ||||
|
0.852 | ||||
Intention to Recommend | 0.862 | 0.682 | 0.205 | 0.202 | |
|
0.724 | ||||
|
0.727 | ||||
|
0.996 |
* AVE = Average Variance Extracted; ** MSV = Maximum Shared Value, *** ASV = Average Shared Value.