Table 5.
The results for the structural model.
| Hypotheses | β | C-R T-Value |
Results | ||
|---|---|---|---|---|---|
| H1- Attitude | → | Intention to buy | NS | 0.022 | Not supported |
| H2- Subjective norms | → | Intention to buy | 0.201 *** | 23,081 | Supported |
| H3- Perceived behavioural control | → | Intention to buy | 0.297 *** | 13,481 | Supported |
| H4- Intention to buy | → | Intention to visit | 0.411 *** | 5493 | Supported |
| H5- Intention to buy | → | Intention to recommend | 0.453 *** | 6325 | Supported |
Model fit: (χ2 (27, n = 308) = 74,520 p < 0.001, normed χ2 = 2760, RMSEA = 0.057, RMR = 0.059, SRMR = 0.038, GFI = 0.910, CFI = 0.979, TLI = 0.939, NFI = 0.889, PCFI = 0.718 and PNFI = 0.809), *** p < 0.001.