Table 7.
Endorsed reasons for e-cigarette use by e-cigarette flavor preference latent class.
| Total N = 1587 |
Mint N = 595 |
No Preference N = 448 |
Fruit and Sweet N = 417 |
Dislikes One or More N = 127 |
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|---|---|---|---|---|---|---|---|---|---|---|
| %1 | rank2 | %1 | rank2 | %1 | rank2 | %1 | rank2 | %1 | rank2 | |
| Buzz or high | 50.1 | 1 | 54.8 | 1 | 44.0 | 1 | 55.6 | 1 | 31.5 | 8 |
| Flavors I like | 47.3 | 2 | 53.9 | 2 | 41.7 | 2 | 49.9 | 2 | 27.6 | 10 |
| A friend uses them | 41.7 | 3 | 44.4 | 3 | 37.1 | 3 | 43.9 | 3 | 37.8 | 2 |
| Can use unnoticed | 38.7 | 4 | 44.4 | 4 | 30.6 | 5 | 41.2 | 4 | 32.3 | 7 |
| I think I'm addicted | 35.6 | 5 | 41.0 | 5 | 26.3 | 10 | 36.7 | 6 | 39.4 | 1 |
| Do tricks with the vapor | 33.5 | 6 | 36.5 | 7 | 28.3 | 7 | 37.4 | 5 | 24.4 | 11 |
| Curious | 33.0 | 7 | 32.4 | 12 | 32.6 | 4 | 33.8 | 7 | 33.9 | 5 |
| Lack of smell | 32.9 | 8 | 36.3 | 8 | 28.8 | 6 | 33.8 | 8 | 28.3 | 9 |
| Less harmful to me | 31.6 | 9 | 34.8 | 10 | 27.9 | 8 | 30.0 | 11 | 35.4 | 4 |
| It's hard to stop | 31.1 | 10 | 37.5 | 6 | 21.0 | 13 | 31.4 | 9 | 35.4 | 3 |
| Help me concentrate | 29.7 | 11 | 35.3 | 9 | 24.6 | 11 | 26.4 | 12 | 33.1 | 6 |
| Something to do with friends | 29.6 | 12 | 32.9 | 11 | 27.2 | 9 | 30.5 | 10 | 18.9 | 15 |
| Less harmful to people near me | 25.0 | 13 | 27.6 | 13 | 21.7 | 12 | 25.4 | 13 | 22.8 | 12 |
| Affordable | 22.9 | 14 | 26.2 | 14 | 19.9 | 14 | 21.6 | 15 | 22.0 | 13 |
| Use where smoking not allowed | 21.0 | 15 | 24.5 | 15 | 16.3 | 15 | 21.8 | 14 | 18.9 | 16 |
| A family member uses them | 16.1 | 16 | 13.8 | 17 | 15.6 | 16 | 18.7 | 16 | 20.5 | 14 |
| Easier to get than other tobacco | 13.6 | 17 | 13.8 | 18 | 14.7 | 17 | 12.2 | 17 | 13.4 | 17 |
| Don't bother tobacco non-users | 13.0 | 18 | 15.1 | 16 | 12.3 | 19 | 12.2 | 18 | 8.7 | 19 |
| Seen on TV, online, movies | 11.0 | 19 | 11.6 | 19 | 13.2 | 18 | 8.4 | 19 | 8.7 | 20 |
| To quit other tobacco | 9.4 | 20 | 10.8 | 20 | 10.0 | 20 | 6.2 | 20 | 11.0 | 18 |
| Feel like regular cigarette | 7.2 | 21 | 7.7 | 21 | 8.0 | 21 | 5.5 | 21 | 7.1 | 21 |
| Number of reasons,3 mean | 5.7 (3.9) |
6.4 (4.1) |
5.0 (3.8) |
5.8 (3.6) |
5.1 (3.4) |
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Past 30-day e-cigarette users were asked to respond to the prompt “Below are some reasons people use e-cigarettes/vapes. Please select which reasons apply to you. (Choose all that apply).”.
1
Percent of participants endorsing each listed reason within a given latent class (or total). Participants could endorse more than one reason; thus, the sum of percentages exceeds 100.
2
Rank (1 = most endorsed; 21 = least endorsed) of each listed reason within a given latent class (or total).
3
Mean (standard deviation) number of listed reasons endorsed within a given latent class (or total).