Table 1.

Consumer classification of RFM model.

Consumer classification	Type	Recency	Frequency	Monetary
Important value consumers	1	1	1	1
Important development consumers	2	1	0	1
Important maintain consumers	3	0	1	1
Important retain consumers	4	0	0	1
General value consumers	5	1	1	0
General development consumers	6	1	0	0
General maintain consumers	7	0	1	0
General retain consumers	8	0	0	0