Table 2.
Consumer RFM table based on historical data statistics.
| Consumer | Recency | Frequency | Monetary |
|---|---|---|---|
| u1 | 33 | 3 | 28 |
| u2 | 34 | 1 | 27 |
| u3 | 36 | 3 | 26 |
| u4 | 37 | 1 | 59 |
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