Table 3.
Consumer RFM scoring table based on historical data statistics.
| Consumer | Recency | Frequency | Monetary |
|---|---|---|---|
| u1 | 0 | 1 | 0 |
| u2 | 0 | 0 | 0 |
| u3 | 1 | 0 | 0 |
| u4 | 1 | 1 | 1 |
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