Table 10.
Moderating effect on the relationship between positive affect and review rating.
| Dependent Variable: Review Rating | |||||
|---|---|---|---|---|---|
| Coeff. | SE | t | Bias-corrected 95% CI |
||
| Lower | Upper | ||||
| Positive Affect (PA) | 0.3028*** | 0.0082 | 37.0064 | 0.2868 | 0.3189 |
| D1 | −1.2366*** | 0.0725 | −17.0661 | −1.3787 | −1.0945 |
| D2 | −1.4223*** | 0.0512 | −27.7816 | −1.5226 | −1.3219 |
| Interaction Items | |||||
| PE × D1 | −0.0650* | 0.03 | −2.1644 | −0.1239 | −0.0061 |
| PE × D2 | −0.1767*** | 0.0174 | −10.1372 | −0.2108 | −0.1425 |
| Covariates | |||||
| Negative Affect | −0.0925*** | 0.0103 | −8.9937 | −0.1127 | −0.0723 |
| Cognitive Effort | −0.0084* | 0.0034 | −2.4614 | −0.0151 | −0.0017 |
| Review Length | 0.0000 | 0.0001 | −0.2679 | −0.0002 | 0.0002 |
| Reviewer's Contribution | 0.0000 | 0.0000 | −1.3771 | −0.0001 | 0.0000 |
| Reviewer's Helpful Votes | 0.0002 | 0.0001 | 1.6093 | 0.0000 | 0.0004 |
| Hotel's Average Rating | 0.1246*** | 0.0223 | 5.5898 | 0.0809 | 0.1683 |
| Hotel's Review Number | 0.0000** | 0.0000 | 2.6779 | 0.0000 | 0.0000 |
| Constant | 2.8155*** | 0.1059 | 26.5975 | 2.6079 | 3.0231 |
Note: *p < .05, **p < .01, ***p < .001.
Rebuild as the reference group.
PA × D1 and PA × D2 examined the difference between the conditional effects of positive affect on customer satisfaction in the rebuild and diminish conditions.