Table 14.
Moderating effect on the relationship between cognitive effort and review rating.
| Dependent Variable: Review Rating | |||||
|---|---|---|---|---|---|
| Coeff. | SE | t | Bias-corrected 95% CI |
||
| Lower | Upper | ||||
| Cognitive Effort (CE) | −0.0058 | 0.0042 | −1.3759 | −0.0142 | 0.0025 |
| D1 | −1.4172*** | 0.1491 | −9.5047 | −1.7096 | −1.1248 |
| D2 | −1.1696*** | 0.0893 | −13.0972 | −1.3447 | −0.9945 |
| CE × D1 | 0.0050 | 0.0144 | 0.3452 | −0.0233 | 0.0333 |
| CE × D2 | −0.0251** | 0.0079 | −3.1635 | −0.0407 | −0.0095 |
| Positive Affect | 0.2638*** | 0.0072 | 36.8854 | 0.2498 | 0.2778 |
| Negative Affect | −0.0937*** | 0.0105 | −8.9168 | −0.1143 | −0.0731 |
| Review Length | −0.0002 | 0.0001 | −1.7300 | −0.0003 | 0.0000 |
| Reviewer's Contribution | 0.0000 | 0.0000 | −0.7980 | −0.0001 | 0.0000 |
| Reviewer's Helpful Votes | 0.0001 | 0.0001 | 1.0120 | −0.0001 | 0.0004 |
| Hotel's Average Rating | 0.1406*** | 0.0227 | 6.1899 | 0.0961 | 0.1851 |
| Hotel's Review Number | 0.0000* | 0.0000 | 2.3378 | 0.0000 | 0.0000 |
| Constant | 2.0033*** | 0.1150 | 17.4243 | 1.7779 | 2.2288 |
Note: *p < .05, **p < .01, ***p < .001.
Rebuild as the reference group.
CE × D1 and CE × D2 examined the difference between the conditional effects of cognitive effort on customer satisfaction in the rebuild and diminish conditions.