Table 5.
Quality criterion (AVE, composite reliability, alpha) and factor loadings.
| Construct | Item | Average variance extracted (AVE) | Composite reliability | Cronbach's alpha | Loadings |
|---|---|---|---|---|---|
| Perceived Usefulness (PU) | PU1 PU2 PU3 PU4 |
0.886 | 0.968 | 0.956 | 0.982 0.853 0.970 0.954 |
| Perceived Ease of Use (PEOU) | PEOU1 PEOU2 PEOU3 PEOU4 |
0.930 | 0.981 | 0.975 | 0.960 0.949 0.970 0.978 |
| Perceived Risk (PR) | PR1 PR2 PR3 |
0.935 | 0.977 | 0.965 | 0.971 0.958 0.972 |
| Mobile Self-Efficacy (MSE) | MSE1 MSE2 MSE3 MSE4 |
0.899 | 0.972 | 0.962 | 0.908 0.964 0.969 0.952 |
| Word-of-Mouth (WOM) | WOM1 WOM2 WOM3 |
0.924 | 0.973 | 0.959 | 0.942 0.963 0.979 |
| Behavioral Intention (BI) | BI1 BI2 BI3 |
0.892 | 0.961 | 0.939 | 0.974 0.912 0.947 |
| Intention to Recommend (ITRC) | ITRC1 ITRC2 ITRC3 |
0.937 | 0.978 | 0.966 | 0.966 0.965 0.973 |