TABLE 2.

Reliability and validity of the study constructs.

Construct	Item	Outer loadings	VIF	Alpha	roh-A	Composite reliability	AVE
BI	BI1	0.760	1.558	0.819	0.821	0.881	0.650
	BI2	0.799	1.771
	BI3	0.848	2.279
	BI4	0.815	2.059
EA	EA1	0.720	1.847	0.921	0.923	0.934	0.612
	EA2	0.811	2.763
	EA3	0.790	2.831
	EA4	0.821	3.172
	EA5	0.804	2.852
	EA6	0.845	4.063
	EA7	0.761	2.391
	EA8	0.781	2.401
	EA9	0.698	1.626
EBBE	EBBE1	0.839	1.774	0.867	0.896	0.907	0.710
	EBBE2	0.872	2.364
	EBBE3	0.855	2.647
	EBBE4	0.802	2.360
IKD	IKD1	0.795	2.045	0.914	0.917	0.932	0.663
	IKD2	0.863	3.033
	IKD3	0.858	2.950
	IKD4	0.850	2.889
	IKD5	0.878	3.334
	IKD6	0.706	1.615
	IKD7	0.734	1.757

BI, brand identification; EA, emotional attachment; EBBE, employee-based brand equity; IKD, internal knowledge dissemination.