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Discriminant validity (HTMT).
| Constructs | BI | EA | EBBE | IKD |
| BI | – | – | – | – |
| EA | 0.806 | – | – | – |
| EBBE | 0.669 | 0.622 | – | – |
| IKD | 0.841 | 0.762 | 0.521 | – |
BI, brand identification; EA, emotional attachment; EBBE, employee-based brand equity; IKD, internal knowledge dissemination.
