TABLE 5.

Direct, indirect, and total path estimates.

Direct path	Beta	SD	t	p
BI - > EBBE	0.372	0.058	6.405	0.000
EA - > EBBE	0.351	0.046	7.714	0.000
IKD - > BI	0.728	0.028	26.050	0.000
IKD - > EA	0.708	0.029	24.267	0.000
IKD - > EBBE	−0.039	0.048	0.807	0.419
Indirect Path
IKD - > BI - > EBBE	0.271	0.043	6.291	0.000
IKD - > EA - > EBBE	0.249	0.034	7.352	0.000
Total Path
BI - > EBBE	0.372	0.058	6.405	0.000
EA - > EBBE	0.351	0.046	7.714	0.000
IKD - > BI	0.728	0.028	26.050	0.000
IKD - > EA	0.708	0.029	24.267	0.000
IKD - > EBBE	0.481	0.040	11.883	0.000

BI, brand identification; EA, emotional attachment; EBBE, employee-based brand equity; IKD, internal knowledge dissemination.