TABLE 6.

Hypotheses testing.

Hypotheses		Coefficient (Beta)	S.D	t	p	Status
H1	IKD - > EBBE	−0.039	0.048	0.807	0.419	Not supported
H2	IKD - > BI	0.728	0.028	26.050	0.000	Supported
H3	IKD - > EA	0.708	0.029	24.267	0.000	Supported
H4	BI - > EBBE	0.372	0.058	6.405	0.000	Supported
H5	EA - > EBBE	0.351	0.046	7.714	0.000	Supported
Mediation hypotheses		Coefficient (Beta)	S.D	t	p	Status
H6	IKD - > BI - > EBBE	0.271	0.043	6.291	0.000	Supported
H7	IKD - > EA - > EBBE	0.249	0.034	7.352	0.000	Supported

BI, brand identification; EA, emotional attachment; EBBE, employee-based brand equity; IKD, internal knowledge dissemination.